Vespa
Vespa is an Italian line of scooters manufactured by Piaggio. The Vespa has evolved from a single model motor scooter manufactured in 1946 by Piaggio & Co. S.p.A. of Pontedera, Italy — to a full line of scooters and one of seven companies today owned by Piaggio — now Europe's largest manufacturer of two-wheeled vehicles and the world's fourth largest motorcycle manufacturer by unit sales
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From their inception, Vespa scooters have been known for their painted, pressed steel unibody which combines a complete cowling for the engine (enclosing the engine mechanism and concealing dirt or grease), a flat floorboard (providing foot protection), and a prominent front fairing (providing wind protection) into a structural unit.

 

The Vespa was the first globally successful scooter.  

 

Post World War II Italy, in light of its agreement to cessation of war activities with the Allies, had its aircraft industry severely restricted in both capability and capacity. 

 

Piaggio emerged from the conflict with its Pontedera fighter plane plant completely demolished by bombing.  Italy's crippled economy and the disastrous state of the roads did not assist in the re-development of the automobile markets.  Enrico Piaggio, the son of Piaggio's founder Rinaldo Piaggio, decided to leave the aeronautical field in order to address Italy's urgent need for a modern and affordable mode of transportation for the masses. 

 

Source: Wikipedia Vespa Article

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